EXPERIENCE

Work Experience

Oct 2024 - Present

KPI Measurement & Strategy: Defined and tracked key success metrics for the FDX platform, ensuring business alignment with product managers.
Data Integration & Processing: Integrated Snowflake, Amplitude, and Atlas data in Databricks, using PySpark to calculate KPIs for business capabilities.
Marketing Analytics & Optimization: Analyzed marketing campaigns to identify revenue drivers, optimizing targeting to improve email engagement and conversion rates.
Strategic Insights & Decision-Making: Presented key findings to leadership, driving data-informed decisions for product and marketing strategies.
Dashboard Development: Enhanced reporting with Power BI dashboards, transforming raw marketing data into actionable insights, improving efficiency by 15%.

May 2022 - Present

Sept 2019 - Jul 2022

Jun 2019 - Sept 2019

Data Processing: Boosted decision-making by 20% with Alteryx and Python, processing 500k+ records. Developed ARIMA models for accurate forecasting.
ETL Management: Orchestrated a 1TB data integration in Snowflake, improving data access by 15% and cutting quality issues by 25%.
Performance Optimization: Enhanced Snowflake efficiency with Alteryx and SQL, reducing retrieval times by 30%.
Process Improvement: Identified and implemented enhancements to improve operations and standards, evidenced by the successful migration of PREF data into the Snowflake environment
Dashboard Development: Created Tableau dashboards, enhancing accessibility and increasing stakeholder engagement by 40%.

Campaign Management and Performance Optimization: Managed campaigns for MARS Inc., optimizing performance and driving 20% revenue growth and 15% customer acquisition increase
A/B Testing and Google Ads Management: Oversaw A/B tests and $6M Google Ads campaigns for Google Play Store Games, boosting conversion rates by 25% and exceeding ROAS targets by 30%
SEO Initiatives and Traffic Improvement: Led SEO initiatives for TaxAct, increasing organic search traffic by 35% and improving search rankings by 20%
Data Integration and Strategic Recommendations: Integrated HubSpot CRM with Google Analytics and Ads, delivering insights that boosted client satisfaction by 25% and executive understanding by 40%
Data Extraction and Performance Analysis: Used SQL and Google Tag Manager for data extraction, enhancing performance analysis by 30% and automating processes, improving efficiency by 25%

Digital Campaign Creation: Launched targeted advertising campaigns on Google Ads and Facebook to reach desired audiences effectively.
Performance Analysis: Utilized Google Analytics and complementary tools to rigorously evaluate campaign outcomes and metrics.
Reporting & Insights: Developed insightful reports and dashboards using Data Studio and Tableau, providing clear visualizations of campaign performance.
Optimization Strategies: Proposed data-driven optimizations for current campaigns, aiming to enhance ROI through strategic adjustments.

Sep 2022 - Aug 2024

Jul 2014- May 2018

Programming: Python, SQL, PySpark
ETL & Data Visualization Tools: Alteryx, Talend Studio, ER Studio, Tableau, Power BI, Data Studio, Excel, Power point
Databases: MySQL, SQL Server, PostgreSQL, MongoDB
Cloud-Platforms: Azure (Databricks), AWS
Marketing : Google Ads, Google Analytics (GA4), Facebook Ads
Project Management : Written & Verbal Communication, Agile, Jira, Confluence, Slack, Asana
Other Tools: Figma, Git, Databricks